Toccacelli & Associates – Awards & Achievements


Awards & Achievements

March 20, 2014 -
Coat of Arms granted


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Pursuant to the authority vested in His Excellency the Right Honourable David Johnson, C.C., C.M.M., C.O.M., C.D., Governor General of Canada to exercise the armorial prerogative of Her Majesty the Queen of Canada on March 20, 2014, Claire Boudreau, the Chief Herald of Canada issued a warrant and granted the above Coat of Arms to James Edward Toccacelli.


Algonquin College  March 14, 2013 - Algonquin College Public Relations Program Announces Inaugural Virtual Executive-in-Residence

The following is a press release from Stephen Heckbert, 
Coordinator, Public Relations Program.

The Algonquin College public relations program is expanding its circle of influence to Canada’s financial capital with the addition of James Toccacelli, APR, FCPRS, as the program’s first-ever virtual executive-in-residence.

Toccacelli, recently honoured as a Fellow of the Canadian Public Relations Society and a recent recipient of the Philip A. Novikoff Award, will work with the program’s faculty to help ensure students and alumni strengthen their connections in the Toronto market while they are attending the college in Ottawa.

“James was a natural choice as our inaugural executive-in-residence,” said program coordinator Stephen Heckbert.  “He has a rich network of contacts in Toronto, across Canada, in the global public relations community and he will be a wonderful mentor for students who are thinking of working in the Ontario capital after they complete their studies in Ottawa.  At the same time, Toronto area students who are considering Algonquin for their public relations professional development will benefit from his counsel.”

Toccacelli said he was honoured to be asked, and he said Algonquin should be congratulated for the initiative.

“During my career, I’ve worked with a variety of students from a variety of programs, but I haven’t seen a program with the planning evident in the Algonquin public relations program’s offerings and placements,” he said.  “Colleagues I have worked with speak highly of the students, and it will be an honour to offer my assistance to them this year.”

Toccacelli’s role as virtual executive in residence will be to help current students understand the expectations of the national and global PR marketplace, and how those differ from the Ottawa market.  He will also help students on placement by acting as an unofficial mentor.  Finally, he will help the program conduct outreach activities with alumni in Toronto during his year as executive-in-residence.

“We are thrilled that James agreed to serve in this capacity, and we know this will expand our capability to serve the Toronto market,” said Heckbert.  “We have increasingly been attracting students from all over Canada, but our numbers from Toronto have been growing steadily, and this will make us an even more connected program.  James immediately makes our program more complete.”

Toccacelli’s first role as virtual executive-in-residence will be to come to Ottawa to speak with students about the Toronto market, and to help the many placement students now in Toronto for this work period.

A bio of James Toccacelli follows this news release.


Established in 1984, the Algonquin College public relations program is a nationally-recognized training program for public relations practitioners from coast to coast.  Graduates of the program work in every sector, including corporate, not-for-profit and government sectors.  The program has raised more than $300,000 for local charities through its annual spring fundraiser and other fundraising activities.  It has been recognized with awards from local and national groups for innovation in education and for teaching excellence.



James E. Toccacelli, APR, FCPRS

James Toccacelli is a globally-recognized and award-winning authority on Corporate Public Affairs (CPA) management and Investor Relations.   Accredited with both the Canadian Public Relations Society (CPRS) and Public Relations Society of America (PRSA), Toccacelli has worked across a breadth of industries bringing his experience to investor relations, issues management, crisis communications planning and a host of other CPA disciplines.

In his more than 25 years in public affairs, Toccacelli has served as the senior communications and/or investor relations professional with Kinross Gold Corp. EDS Canada Inc., EDS Asia Pacific (Hong Kong), Levi Strauss Asia Pacific (Singapore) and Levi Strauss & Co. (Canada) Inc. He also worked on the merger of the four Atlantic Canadian telephone companies into Bell-Aliant.

Additionally, he worked in the media with the Peterborough Examiner, Global Television News and Canadian Lawyer magazine and with Wardair/Canadian Airlines.

In 2005, Toccacelli was awarded the Philip A. Novikoff Memorial Award by the CPRS, the organization’s highest award. The Novikoff Award is presented to a member of the society who has furthered the standing of the public relations profession in Canada through professional and public relations practice, service to CPRS and the community at large. In 2010, he was inducted into the CPRS College of Fellows.

Among his volunteer activities, Toccacelli sat on the Board of the Hincks Dellcrest Centre in Toronto, the governance board of the Toronto Preschool Speech and Language Services and the Canadian Paralympic Committee. He has won numerous professional awards from the International Association of Business Communicators, Public Relations Society of America, Canadian Public Relations Society and International Masters Communications Awards.

Toccacelli was awarded the Queen’s Golden Jubilee Medal in 2002.

Toccacelli holds a Bachelor of Journalism (Honors) degree and has been published in leading academic journals and lectured on the management of Corporate Reputation as a strategic corporate asset.


January 26, 2011 - The Canadian Public Relations Society (CPRS) Welcomes Five New Members to the College of Fellows

On January 26, 2011 James Toccacelli, APR, was named to the Canadian public relations society’s college of fellows. James is only the six recipient in CPRS history to have been awarded the Philip Novikoff award, and been appointed to the college of fellows. Here, James is presented with his fellowship award by Bart Mindszenthy, APR, FCPRS presiding officer CPRS College of fellows.

Toronto - The Canadian Public Relations Society (CPRS) is pleased to announce five new members to the College of Fellows. The newly appointed Fellows will be honoured at the College of Fellows Luncheon during the Canadian Public Relations Conference, which will be held from June 5-7 in Saint John, News Brunswick. The 2011 Fellows are:  

Charlene Gaudet APR, Ottawa-Gatineau
Judi Gunter APR, Calgary 
Joanne Mysak APR, Saskatoon
Sandra Thornton APR, Edmonton
James Toccacelli APR, Toronto

“The Board of Directors heartily embraces the new Fellows,” said Pierrette Leonard APR, FCPRS, National President, CPRS. “These members have made significant contributions to the public relations and communications profession over the years and this is our opportunity to thank them.”

Established in 2000, the College of Fellows recognizes CPRS members who are proven leaders in public relations and communications and in their communities. There are currently 72 members in the College of Fellows, including this year’s appointments, and 21 Honorary Fellows. Fellows are appointed on the recommendation of the College’s Selection Committee.

“We are delighted to welcome the new Fellows into the College, which demands its members to have exemplary professional qualities,” added Bart Mindszenthy APR, FCPRS, Presiding Officer, CPRS College of Fellows. “The Fellows will join their peers who work to advance the state of public relations and communications in Canada through exceptional leadership in the field.”

To qualify for Fellowship status, a member must have 20 years experience practicing public relations/communications, be a CPRS member for at least 10 years, and obtained their accreditation in public relations (APR). The member must also be recognized as having brought a significant contribution to the profession and to the Canadian Public Relations Society.


Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide.

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June 21, 2005 - James Toccacelli CPRS Novikoff Award Recipient for 2005

CALGARY, AB, James Toccacelli, APR, of EDS Canada received this year's Philip A. Novikoff Memorial Award, during the recent Canadian Public Relations Society (CPRS) Annual Conference in Calgary, Alberta. "The Novikoff Award is presented to an accredited member of the Society who has furthered the standing of the public relations profession in Canada over time, through professional and public relations practice, service to CPRS and the community at large," said Karen Dalton, APR, Executive Director, CPRS National.


2002 - Commemorative Medal for Her Majesty Queen Elizabeth II’s Golden Jubilee

One of the most significant activities of the Golden Jubilee celebrations is the awarding of the Golden Jubilee Medal. This commemorative medal will be awarded to Canadians who, over the past 50 years, have helped create the Canada of today, including young Canadians who are actively contributing to our future.



James has a unique ability to very quickly get at the heart of an issue and see clearly the actions that need to be taken in order to solve the problem or capitalise on the opportunity. It is this skill that has made him a sought after and respected communications strategy leader, adding equal value in crisis management and advance planning.

Certainly one of the keenest minds in the coporate communications field, James has proven his skills are transferrable and relevant to multiple industries and contexts - technology, telecom, retail, and manufacturing amoung others.

James is also the type of person you want to work with, and succeed for, as he engenders a great deal of trust among those around him as well as creating a good deal of fun -- never confusing a strategic objective with a moral imperative.s

Joe Strolz
Vice President, Microsoft Advertising

James got up to speed on our PR messaging quickly and offered smart media relations recommendations that resulted in great coverage. I recommend James to anyone looking for the support of a PR professional, and would happily call on him for support in our future PR needs.”

Jana Dybinski
VP Marketing at Momentous

Under promises - over delivers!

Janet Sandor
Director of Communications/Senior Advisor at The Impact Group