Toccacelli & Associates

SAP Canada

SAP Canada

October 28, 2013 - Co-Innovation for Sustainabilty
Prepared for the "Internet of Things" conference in Barcelona on behalf of SAP

June 26, 2013 - Goldcorp's Vice President of Information Technology Luis
Canepari talks about how SAP has enabled Goldcorp to "run better".

Goldcorp's Vice President of Information Technology Luis Canepari


May 14, 2013 - "The Street on the Business News Network" (BNN)
Satellite Interview With "Jim Snabe", Co-CEO, SAP, Who Discusses The
Priorities That The Company Will Pursue During The Coming Year.

Satellite Interview With "Jim Snabe", Co-CEO, SAP


May 07, 2013
SAP Canada President Mark Aboud
Lang & O’Leary


January 2013
Montreal Transit Authority Video

Montreal Transit Authority Video


December 4, 2012
FEI Canada Finance and Accounting Review (F.A.R)

The role of technology in your customers' experience
By Mark Aboud, Managing director SAP Canada

How does technology improve employee engagement?
By Mark Aboud, Managing director SAP Canada


November 15, 2012
Art of Management


November 15, 2012
The Street: SAP CEO's View of Europe

The Street: SAP CEO's View of Europe

August 23, 2012
SAP co_CEO Bill McDermott appears on BNN
with Michael Hainsworth

  June 6, 2012
How software and analytics are making
Canadian business more productive


November 28, 2011
The top 25 newsmakers of 2011
Number 5: Mark Aboud


November 14, 2011
IABC Communicator of the Year Award - Nomination Package
for Mark Aboud


September 11, 2011
Mark Aboud: Consumerized IT and what it means for your organization


September 4, 2011
Bill McDermott: At the centre of an enterprise-software whirlwind


May 5, 2011
SAP's Mark Aboud: Ramping up Productivity

Toccacelli & Associates orchestrated the attached interview with on behalf of SAP Canada. SAP President and Managing Director mark Aboud (who was media trained by T&A) takes an opportunity to fundamentally impact current and prospective customers through the media.

SAP's Mark Aboud: The ComputerWorld Canada Interview

SAP explains Enterprise Support switch

SAP Canada President and Managing Director Mark Aboud is a dedicated athlete and holds several Masters Level swim records in Canada.  Toccacelli & Associates proactively reached out to the Globe & Mail (Canada’s National Newspaper) and positioned Mark for a profile that looks at his regimen to balance his busy business schedule and his commitment to a health lifestyle.  The results was a half-page profile including 4 column picture that not only positions Mark as a driven leader, but nicely positions some key SAP key messaging.



James was engaged to undertake a strategic review of the Corporate Communications function at BASF Canada. He exceeded my expectations by also delivering a communications strategy and an operational plan for our Company; and did it both under budget and on time. His work required stakeholder engagement, as well as a keen understanding of both the “what” and the “how” a Communications’ department contributes to our enterprises’ responsible commercial success. I recommend him highly.

Laurent Tainturier
Bundesakademie fur Sicherheitspolitik, project assignment abroad for BASF Canada-BASF Group

Media Relations is arguably the most challenging component of the corporate communications tookit. James' professionalism, creativity and pragmatism help relieve the anxiety and produce remarkable results. He uses strategies that deliver value on both sides of the media relations equation and is a wise counsellor on what does and does not work. His integrity and humour make all aspects of working with him delightful and productive. He's a fabulous asset to have on the team. He's also an excellent communications strategist. Delivers tremendous value and never blows smoke.

Lynda Leonard

James is one of the most effective and talented marketing and communications professionals that I have worked with over the years - anywhere. His team and peer leadership skills are second-to-none as is his ability to effectively understand and manage through the most demanding and complex of political environments. 

Above all, James understands the marketing and communications process like very few others which enables him to deliver world-class outcomes time and time again. 

I have no hesitation recommending James and/or providing further or more specific information if required. He is, in my opinion, a true leader in his field.

Andrew Mansfield
Managing Director - Asia Pacific at SPI