Toccacelli & Associates – Services


At Toccacelli & Associates, we make your communications work harder. We work with top tier consultants at reasonable rates to build a scalable communications program. Whether your interest is global or local, we find the right size and scope for your organization, and make them flexible enough to change as your needs develop and evolve.

We offer personalized, proactive service to help you think of things you would not have time to think of yourself.  Toccacelli & Associates offers results-driven communications programs tailored towards your specific market position, size, and business goal. Communication programs can include – but are not limited to:

Media Relations

  • Maintain and continue to enhance the relationships with the media through proactive efforts
  • Develop media strategy and plans
  • Develop Media Relations policy, philosophy and protocol
  • Media Training of key identified spokespeople by issue / geography or subject matter expertise
  • Implement media relations campaigns in the business, industry, and vertical trade media
  • Develop and pitch news releases and media alerts
  • Create and place bylines/columns
  • Be opportunistic and exploitive by monitoring and commenting on news/industry stories
  • Organize media roundtables/events/press conferences
  • Arrange regular media briefings (phone/email/in person) with key targeted media
  • Editorial calendar development
    • Gather editorial opportunities and generate a grid by target Date

Content Creation

  • Develop content for media relations and determine best strategy in outreach, including
  • Press releases, such as customer win announcements
  • Contributed articles/bylines
  • Proactive pitches
  • Blog posts

Social Media Support

 Support your company’s existing social media activities

  • Use social media channels for updates and build relationships
    (Twitter; FB; LinkedIn, etc.)
  • Develop blog posts
  • Blogger outreach

Influencer Access & Network

  • Industry analysts training
  • Make meaningful connections to the top industry influencers
    • media/social media,
    • analysts,
    • academics,
    • Industry associations and organizations.
  • Develop and maintain industry analyst program
    • Answer surveys
    • Provide input for analyst reports
    • Host briefings
    • Handle analyst queries
    • Organize analyst tours
    • Organize influencer summits
    • Identify/build relationships with business influencers
      (academics, consultants, business analysts)
    • Organize influencer/stakeholder meetings
    • Create newsletters
    • Awards and speaking opportunity submissions

Message Development

  • Issue specific
  • In support of brand architecture

Crisis & Risk Communications

  • Crisis planning, and strategic and tactical help during a crisis or after a crisis

Speech Writing

  • Corporate speeches
  • Develop speakers bureau

Government, Industry and Stakeholder Relations

  • Relationship mapping
  • Plan to build and enhance key relationships

Thought-Leadership

  • We develop corporate and executive thought-leadership programs using White Papers, industry partnerships, industry events, speaking opportunities, and awards.

Coordination with in-house staff and identification and coordination
of appropriate outside suppliers

 

Research & Intelligence

  • Industry news and research
  • Provide competitive research
  • Develop studies and help identify research partners for implementation
  • Evaluate communications program (output/outcome)

 

Coordination with in-house and external suppliers

Endorsement

James has been providing communications support to SAP for approximately 18 months. In that time he has provided speech writing, media training, proactive media relations and strategic communications counsel. James can always be counted on to provide senior leaders with prudent, thoughtful and candid counsel. His is senior enough to know his place, but forceful enough to ensure that his point of view is considered.

Mark Aboud
Global Head of Inside Sales at SAP

Awards & Achievements

March 20, 2014 - Coat of Arms granted

Coat of Arms  Coat of Arms

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