Toccacelli & Associates



June 22, 2011
The Close: Making a Bet on Cloud Computing

Softchoice CEO David MacDonald was the volunteer chair of the Information Technology Association of Canada (ITAC).  As part of his role, MacDonald was spearheading a conference to highlight the impact of the economic downturn on venture capital for the IT industry on Canada.  Toccacelli & Associates was engaged to drive key media relations in order to highlight the issue, and bring awareness to the conference.  The attached issue of “Management Strategy”, a key Q&A column in the Report on Business by Gordon Pitts successfully highlighted the issue, drove attendance at the conference and highlighted MacDonald’s leadership on this key industry issue.


James has an uncanny ability to recognize opportunities that others have missed and to capitalize on them for his clients' benefit.

Kevin Lightfoot
Vice President, Corporate Communications, Xerox

We were the beneficiary of James's expertise and knowledge in public relations and communications. He quickly interpreted our needs and provided the guidance we needed to develop a solid communications and public relations plan. His generosity, as well as his efficient and results oriented nature are highly regarded and were much appreciated.

Tammy Dumas
Associate Director