June 22, 2011
The Close: Making a Bet on Cloud Computing
Softchoice CEO David MacDonald was the volunteer chair of the Information Technology Association of Canada (ITAC). As part of his role, MacDonald was spearheading a conference to highlight the impact of the economic downturn on venture capital for the IT industry on Canada. Toccacelli & Associates was engaged to drive key media relations in order to highlight the issue, and bring awareness to the conference. The attached issue of “Management Strategy”, a key Q&A column in the Report on Business by Gordon Pitts successfully highlighted the issue, drove attendance at the conference and highlighted MacDonald’s leadership on this key industry issue.